If you really want to be more like a startup, you must optimize for Product/Market Fit.

Every big brand and agency seems to want to act “like a startup.” But that doesn’t mean what they tell you it does.

If you work in the corporate or agency world, chances are that at some point in the last 5 years you’ve had to listen to someone telling you to “Act more like a startup,” “Think more like a startup,” or “BE more like a startup.” While it is true that all companies need to keep pace with the rate of business redefining innovations that startups are creating, the key to achieving this is not just about being scrappier or “hackier.”

To create long-lasting innovations that can grow and become the future of your business, you need to optimize everything you do for finding and achieving Product/Market Fit. Here’s why…

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