The Most Important Job of the Product Owner

Should a Product Manager also do UX? Sure! But they must ensure they do the most critical element of their own job first.

Numerous articles have been published recently about the real role of the Product Manager, about the intersection of Product Management and UX, and whether in fact the two jobs are one and the same.

I’d like to weigh in here and say yes, they certainly should overlap, but not at the expense of the Product Manager doing their own job first.

So I guess I had better offer some substance behind that statement..!

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